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James Charles is proving that he is greater than only a good make-up artist. 

In reality, the 20-year-old holds many titles: Content material creator, designer, enterprise proprietor—the record can go on. However now, James is taking over a fair greater and essential function that nobody might’ve anticipated. He is the most recent star to turn into concerned in elevating consciousness and funds for the coronavirus reduction. 

He tells E! Information completely that now greater than ever he needs to be a “constructive” pressure within the magnificence neighborhood, therefore his resolution to arrange one of many greatest collaborations within the historical past of YouTube. On Tuesday afternoon, he shared the video “The Greatest Magnificence Collab In Historical past,” which reveals him and different influencers like Bretman RockNikkie Tutorials and Nikita Dragun collaborating within the Go the Brush problem all within the title of charity.

To outsiders, for lack of a greater phrase, it might appear to be a small gesture, however anyone who follows James and his fellow artists know that their collaboration is about a lot extra. 

As James places it, this 15-minute video proves that there’s an actual sense of “solidarity” among the many many influencers, regardless of what individuals might imagine. “Clearly the wonder neighborhood has been by so much over the previous few years and I really feel like there’s form of this common false impression that every one of us are loopy and everyone hates one another however that is actually simply not the reality in any manner, form or type,” he shares. “I have been actually fortunate to nonetheless be mates with lots of people locally and all of us have a extremely nice relationship. We have been actually discussing it final night time; all of us watched the video and have been getting so emotional and pleased with it.”

Not solely that, however their collaboration affords them the chance to unfold pleasure in these unsure instances. 

For James, he feels that placing “a smile on individuals’s faces” is the least he can do since he is “fortunate to be a YouTuber” and make money working from home throughout the quarantine. 

Furthermore, the star mentions the emotional turmoil he skilled in 2019 and says that any longer he desires to give attention to the brighter days forward. “The previous 12 months has been actually robust for me however I lastly really feel like I am pushing out of the storm and I am shifting on to simply so many unimaginable, constructive issues,” he shares. “2020 for me has been actually sturdy, even when I am having to make money working from home.  I nonetheless really feel like I am making actually highly effective strikes and constructive strikes and that is what I really feel like is most essential.”

He continues, “I am simply actually excited to be right here and, actually, be alive and to be working actually laborious on thrilling concepts. It is actually cool. Like I stated beforehand, I am fortunate to be a YouTuber and to have the ability to proceed working to place out content material.”

Not that it has been all sunshine and rainbows for James throughout the quarantine. He admits this example “is not best” and that social distancing has been “fairly robust” on his psychological well being, however he says that filming movies like this one has been a pleasant “distraction” amidst the chaos. 

He additionally takes consolation within the “unimaginable” success of the present On the spot Influencer, which has been a success on YouTube with not simply the Sisters however the magnificence neighborhood as a complete. Since its premiere, hundreds of thousands of individuals have tuned-in to see what the sequence is all about, one thing that makes James “actually joyful” because it’s giving a “platform to smaller artists that I feel actually deserve it.”

Chelsea Lauren/Shutterstock

Having crossed his purpose of making a exhibit the record, James is now devoting all his power and sources to his future initiatives, together with the launch of Sisterland, his upcoming 21st birthday and planning collaborations with massive names like Doja CatCharlie Puthand Troye Sivan. As well as, he teased an enormous “makeover” with the fabulous and effervescent Jojo Siwa, who has been making headlines for her relaxed look. 

That being stated, the artist is clearly unable to “execute” his plans for each his birthday and the collabs as Los Angeles remains to be underneath a keep at house order. “Now we have to, in fact, wait and be affected person, however who is aware of? Endurance is a advantage and generally the perfect issues come to those that wait so it could possibly be an indication. Regardless, will probably be wonderful as soon as it’s ultimately filmed. Finger’s crossed,” he guarantees. 

One factor he will not need to bide his time for is the discharge of his new merch. This Thursday, Sisterland will probably be open for enterprise and followers cannot wait to get their palms on the lovable objects. James himself reveals that he is been sporting the sweatsuits “continuous.” 

He jokes, “I have been in my sweats each single day. My mother was like, ‘Okay, have you ever even washed that sweatsuit but?’ And I am like, ‘Yeah, each single night time however I will put it again on as a result of it is cute as hell and it’s extremely comfy.'”

Plus, the model proprietor shares that with each buy, prospects will obtain a free Sisters masks. And for many who wish to assist with COVID-19 reduction, Sisterland attire will donate one masks to a employee on the frontlines for each one masks that’s bought.

James says, “That is simply one other manner that I am making an attempt do my half and giving again to assist make a constructive influence for COVID-19.”

In a press release to E! Information Jamie Bryne, Director, YouTube Creators, YouTube shared, “It has been unimaginable to look at James Charles’ rise on YouTube to turn into one of many platform’s hottest and influential creators. So I am thrilled to see him enlist a few of our different wonderful creators like NikkieTutorials and Bretman Rock as they carry collectively their communities to lift cash for the World Well being Group throughout this vital time.” 

For the most recent updates on the coronavirus pandemic and for tips about how one can forestall the unfold of COVID-19, please go to The Heart for Illness Management and Prevention at https://www.cdc.gov.


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