Inbound Marketing .. How can you apply it?
Inbound marketing is a set of steps that you can apply as a connecting link to turn your target audience from strangers to you and your brand to customers and then ambassadors or advocates of your brand as illustrated in the graph. The steps outlined will be explained below.Inbound marketing is a step that you can apply as a connected link
First: Be special to attract attention
Millions of websites fill the Internet Do not expect many people to visit your site unless there is a reason to pay for it! Be creative and creative and provide an interesting marketing material! By writing blogs, for example, you can differentiate from others and attract the traffic required for your site.Also, improve your site’s search engine traffic.What’s the point of having a website for your organization unless people are interested in seeing it? Finally, engage in social media.Customers today may visit your Facebook page or Twitter account even before visiting your website. So you need to be on these networks.Take advantage of the monitoring and analysis tools available today such as Meltwater Buzz, which lets you build your online presence and listen to what people are saying about you, your brand, your competitors, and your commercial or industrial areas!All of this enables you to deliver your message across different channels and improve your performance based on the assessment you receive from your target audience.This first step is very important as it builds the initial contact between you and the public and creates a dialogue with them.
Second: Turn visitors to potential customers
Here you can attract and motivate your target audience to visit your site.Well done but your job is not over yet! On the contrary, the real work will now start to come.Now you have to do what is known as Call To Action or urge the target group to do the work you ask them to do, such as registering their e-mail, for example, so they can get a weekly newsletter with the latest articles you publish on your blog.Build Landing Pages or special pages on your site to include the information you want to provide for your targeted destination along with the registration form so visitors can leave their data.All of this will create a high-quality information environment, which will increase your page’s ranking by Google, as well as improve your site’s SEO process.
Third: Turn potential customers into real customers
This may be the most important step yet. You have now built a relationship with people and have the potential to influence their decision-making process.Keep in touch with them and remind them by sending them via e-mail or SMS until you reach the point of purchase.The difficulty here is to maintain a balance between the sustainability of your communication with people and not to cause them discomfort.Do not mess with sending messages, so you do not be a nuisance to your target category. At the same time do not reduce the process of communication even to avoid the memory of people!
Fourth: Repeat the process
Stay in touch and stay on the social networking network through the preparation of interesting, useful and interactive.So you can stay in touch with customers and turn them into loyal ambassadors or advocates for your brand.At the same time, focus your marketing and promotional efforts on potential customers who have not been able to capture their attention yet.As I pointed out at the beginning of the article, internal marketing aims to reverse the traditional marketing idea.By building a strong internal marketing strategy, people will be looking for you and the interesting and useful content you provide, not vice versa.