Your Google My Business account lets you appear in search results when people search for you online. It’s free, which makes it an affordable marketing tool for small and large businesses. This comprehensive guide will show you how to create your account and show you how to get results.
Why you need a Google My Business account?
Not sure if you need a Google My Business account. Here’s why you want to consider someone.
Research is digital. Even if you run an old-fashioned brick and mortar store, your customers and prospects are online. And that’s where they usually start looking for your business, product or service. Whether you’re looking for pedestrian traffic or web traffic, Google is the ultimate search engine. Google Business account guarantees that when someone searches for your business on Google Search and Maps, they will find it. Once they’re done, your list shows searches for where and how to go to the store, whether you have the web or a physical address. Google My Business accounts also improve your local SEO. So when someone is looking for you, you are on the first page, not the second or worse. Even if you’re already online, Google’s business account is guaranteed the best results. Accounts also provide access to analytics, which allows you to optimize your paid and organic advertising strategy.
Keep them informed.
Don’t let customers guess the important details of your business. Or leave them to Yelp, TripAdvisor, and Sober Easter Star Autos, which you have no control over. Make sure that when someone searches for your business, they will find the right information. Your Google My Business listing includes contact details, business hours and other basic details. You can post updates to let you know if you have extended services, temporarily closed or fully open (a feature that is especially useful for emergencies such as Covid 19). Google Business Accounts has strong local SEO, so the information you share ranks higher than other pages. Misinformation can lead to poor customer experiences and wasted opportunities. Imagine that when a customer enters your store, they know it’s closed. Or maybe you’re open, but the potential customer chose a
competitor because he wasn’t sure.
Google My Business account lets you notify customers.
Build consumer confidence.
Google My Business Profile gives your business credibility. Need proof? Customers are less than 70% likely to see businesses listed in Google My Business. Another study found that businesses with full Google ads are twice as likely to gain customer trust.
Confidence is an important factor when it comes to making purchasing decisions. The more confident the consumer feels, the more likely they are to buy. Google My Business Alcoholic Tips can also build confidence. A study by Google Think Tank found that 88% of users trust Internet reviews as much as they do on staff recommendations.
Therefore, we have determined that Google My Business is not your business profile, but rather a tool for you to improve your business profile in order to increase its visibility and performance. Let’s take a look at the top four ways to use this Google My Business to make your Google Account a better local marketing tool.
Engage with customers
There are several ways for users to interact with your business profile and use their Google My Business account to interact with them. You can reply to notifications, answer questions, activate live messages and create appropriate alerts. You can even use Google My Business to post ads with Facebook and other social media platforms
Put your business into it.
Only business profiles contain limited information about your business. With Google My Business drafts table, you can provide your website hours, links, products and prices, attributes and other details that make your business unique. You’ll also use your Google My Business notification for changes and updates when needed.
You can use the Google My Business Dashboard to get key information about your local search results. In the Platform Analysis tab, you can see them.