WHAT ARE FRACTIONAL INTEGRATORS?
When you first hear about Fractional Integrators, you may be wondering what this title means. How does this role help my business? Is this a math equation I’ve never heard of for the job? Today we want to clarify what the role of the Fractional Integrator is and what it can do for your business.
The integrator acts as an effective glue for the company holding everyone together and developing the company. They work full-time to help hold meetings between departments, lead employees, and remove any obstacles that prevent the business from operating effectively.
This leads to what is the difference between Fractional Integrator and Standard Integrator. If an Integrator is a full-time job managing the business of a business, the Fractional Integrator is someone who only performs part of that role. A Fractional Integrator may be a remote / temporary employee who has more than one job within a company and therefore cannot fully commit the role or temporarily fulfill the responsibilities of a regular Integrator. The key is that this role can act as a short-term solution for a business that has yet to find someone who can accept the position full time.
Introduction to Fractional Resources
Fractional Marketing executives offer SMEs a timely and cost-effective option to leverage the expertise of top executives who have joined your business for a specified period of time, assist in identifying key insights, devise a growth strategy and implement an accompanying sustainable growth engine. When strategic work is done, fractional Marketing managers often improve the execution of this strategic work by developing processes, platforms, and your marketing staff, so you can move forward on your own more competitively than before partial execution takes over.
Think of both forms of fractional resources as a powerup or turbo-charge to build or improve your strategy and infrastructure faster for sustainable and improved performance. When fractional leaders were no longer needed, the business typically reached an accelerated rate of growth, improved its competitive position, redesigned core business processes, established a management cadence with greater accountability, and organized and commissioned its functions for future success. What business leader doesn’t want predictable growth, a cohesive team, and robust repeatable processes?
EOS is a newer business phenomenon and is used by many small and medium businesses to align the organization with tools and management practices to build a healthy and cohesive leadership team while increasing accountability and performance.
When you access the expertise of Fractional Integrators for companies operating on EOS® and fractional CMOs, you are now in a position to use each best practice as well as integrate them into a powerful combination. Both approaches deliver results, both are practical approaches, and both focus on continuous improvement – one through improved planning and the second through improved execution to achieve desired results.
When Does a Fractional Approach Make Sense?
As you review this list and see that your needs are represented in one or more areas, you may be a candidate for partial leadership support:
- Need for immediate resource support
- Need for management process improvement and growth
- You need access to relevant expertise outside of your business
High preference for support with a short learning curve
You have to devote time to these tasks to control costs
- Prefer variable rates over fixed internal resources
Choosing the Best Fractional Resources for Your Business
Not all Fractional Integrators of companies working on EOS have equal capabilities, and not all fractional CMOS are either. Some businesses start with Fractional Integrator or fractional CMO for companies running on EOS and then add another. Sometimes they will start with both, depending on need and urgency. This depends on whether planning or implementation is the most important issue, or both.
How to recognize fractional leaders with whom you will succeed best:
- They put their customers first. They’re the best listeners when you have exploratory talks with them.
- Achieved with a long customer success list
- Organize their insignia according to what you need, not what they offer
- They fit well culturally with your leadership team and can act as “challengers”
- They are experts in EOS and Marketing, but also have a broader view of these disciplines
- They are willing to add value “out of the box” beyond taking on roles of EOS and Marketing
- Each other