SEMrush Toolkit for Competitive Research
SEMrush’s Competitive Research Toolkit provides research to make data-driven marketing decisions based on your competitors’ strategies. You can find solutions to monitor the overall performance of your competitors or potential partners. Discover your marketing strategy from all angles, including organic search, SEO, advertising, content and PR, and social media.
Start with Traffic Analytics, Domain Overview, or Market Explorer to get a complete picture of your competitors.
The traffic analysis provides insights into the website traffic of the competitors and the metrics for visitor loyalty. This tool allows you to see where your website’s traffic is coming from and how much your visitors are engaged in your website. You can use the reports to evaluate potential partners, prepare for pre-sales, and collect data to help you enter new markets.
A domain map is one of the best places to research SEMrush. The report shows the number of organic and paid keywords, backlinks, and display ads for your domain. From here, you can quickly understand your domain’s strengths and weaknesses while searching before you dive into the details.
Market Explorer allows you to fully immerse yourself in a niche market and better understand your target audience. This allows you to rank your website in the industry and evaluate the demographics and characteristics of the market. This will help you better understand the odds in the market that you want to make money in.
- Traffic analysis
- Domain overview
- Market Explorer
These tools can help you uncover your competitors’ SEO strategies and get organic visibility and traffic through your search. Organic Research categorizes the keyword rankings of the competitors. You can view all the keywords that are receiving organic traffic, recent ranking changes, and more.
The keyword gap compares the keyword placements of up to five competing domains side by side. This will show you your competitors’ keywords that you are not treating as an opportunity to increase your ROI.
You can use the backlink analysis report to see where your competitors are getting their backlinks from. Backlink gaps can be compared in addition to backlink profiles for up to 5 domains. This method will help you find niche websites that are referring to your competitors but not you.
- Organic research
- Keyword gap
- Backlink analysis
- Backlink gap
Social media trackers can track your top competitors on the 5 most popular social media channels. This shows which type of social media is most attractive to your target audience. Use it to uncover your competitors’ social strategies and wisely improve your own SMM strategy.
- Social media tracker
Competitor Information Add-Ons
The CI add-on is part of the SEMrush Competitive Research Bundle. This package contains the main SEMrush suite and these two additional tools for one price. These tools are not available with a standard SEMrush subscription and can only be purchased in addition to your regular subscription or as part of a custom SEMrush plan.
How much does it cost?
You can now use add-ons to add $ 200 per month to your paid SEMrush subscription.
What if I don’t have a paid SEMrush subscription?
You can purchase a Competitive Research Package which together includes a CI add-on and a SEMrush subscription.